he world of eCommerce is becoming increasingly competitive every day, and as a result, Canadian companies must get creative with how they advertise and market their products. Classic advertising campaigns simply do not cut it anymore. One of the most common new and innovative ways to leverage success for companies is through company affiliates. Let’s investigate how exactly these affiliates leverage success for companies.
What Exactly Do Affiliates Do?
Affiliates essentially market a brand on their social media platforms and websites. A prime example of this is the online casino industry in Canada. Considering that online gambling is 100% legal in the country, many casino companies are using affiliate marketing to attract players. Examples of how this is applied includes forms such as an online video, a positive online review, a blog post, amongst many other forms.
Ultimately, the content produced should encourage Canadian viewers to visit the online casino or retailer’s eCommerce market and potentially spend their money there. Viewers will be directed to click a special hyperlink that can be tracked, allowing the company to monitor the success of the affiliate campaign and provide appropriate commission.
This whole process can be quite challenging for both the affiliate and the company, particularly when it comes to maintaining the focus of attracting players and increasing clientele. However, if the marketing technique is executed successfully, it can result in a massive boost in income for both parties, with some affiliates earning thousands every single month.
The Complexity of Affiliate Marketing
These days, affiliate marketing is absolutely essential in order to remain competitive and relevant in the digital market landscape. Huge eCommerce giants such as eBay and Amazon use them, as do smaller and independent marketplaces.
However, just because independent marketplaces can achieve affiliate marketing campaigns, this does not mean that it’s easy. Many people think that companies can simply hire an affiliate, wait a few weeks and relax whilst their income doubles miraculously.
It doesn’t work like that – in fact, affiliate marketing is a seriously complex process. It isn’t just down to the affiliate – companies will have to build entire management and marketing teams specifically to aid the affiliate in optimizing profits for the company.
Affiliates in the Online Casino Industry
The eCommerce landscape is one of the prime audiences for affiliate marketing, but which other industries use affiliates to leverage success for their business? One of the biggest examples is the thriving online casino industry in Canada.
In this particular scenario, an affiliate is essentially being paid to showcase the latest Canadian online casino websites. They are generally free to market the business through any platform (whether it’s online videos, blogs, or social media posts). Regardless of how they do it, the ultimate goal is to attract players and guide clients to the company’s services.
So, how exactly do they attract these players? A few examples could be to create a blog-styled review about the company’s latest slot machine game or point them in the direction of the website’s latest no deposit free spins offer.
Social Media Affiliates
Another one of the most commonly found affiliate applications is on social media – websites such as Youtube, Facebook, and Instagram are fantastic places for affiliates to guide clients to a company marketplace.
As an example, a company may employ an affiliate to produce two videos a week for Youtube that discuss the benefits of a particular product. However, as opposed to traditional advertising, these product placements aim to naturally entice prospective customers through unrelated content.
For example, a Canadian online casino might expect their affiliate marketer to think of smart and natural ways to attract players. The affiliate may recognize that a large portion of their social media audience enjoy anime, and therefore they could embed their affiliate link within a blog or video post listing the best animes about gambling.
An affiliate link will usually be embedded within the social media post, and will often come paired with an affiliate promotional code that may offer new clients no deposit free spins on a slot game or 20% off on a new skincare product.
Final Thoughts
Overall, affiliate marketing is here to stay – it’s a fantastic way for companies to stay on the cutting edge of marketing, stamping out classic advertisement campaigns for naturally placed content.
In addition to the eCommerce and online casino industries, it’s common to find affiliate marketing in the travel and tourism industries, entertainment industries, and just about every other industry. It’s much less common to find a company that is not employing some form of affiliate marketing technique.
We hope that you now understand how affiliates leverage success for their companies. If you enjoyed this article, please consider checking out the profile of the author of this article, Conrad A. Brennan. He is an expert in advertising and marketing, and we are sure that you will find more content from him that you will enjoy.
