Conscious Designs That Drive The Message Home

Black Lives Matter” – The rallying cry that went from a hashtag to a global movement, and a designer that personifies your stand on fabric

Brands donated millions to anti-racism campaigns, playing a key role in the push for policy changes – but how many are sticking it through? While companies donate to such movements in line with their CSR, their priority is meeting their bottom line and bringing returns to shareholders. So, despite how worthy a cause is, it ends up taking a backseat to corporate goals, slowing it down. Popular apparel brands committing to the BLM movement already took off the mentions from their websites within months after “the noise simmered down”. But you can’t blame them – they have a business to run, profits to make, and targets to hit.  

Enter Beverly Pills

Take out the clamour for profits and you can focus purely on a cause. The loss of his friend to a murder-suicide case in 2014 led Michael Sun to launch Beverly Pills, with the sole mission of advocating for mental health and the struggles people face daily. With the apparel brand, 100% of profits are donated to mental health programs.

Michael’s professional record speaks for itself, working with pro athletes and celebrities on designs for their fashion lines. This ranges from Floyd Mayweather and The Money Team to partnering with Amber Rose to develop a mobile app and also developing ideas for her collection. 

For the big names, the artwork has to be in line with their image. Sure, working with industry heavyweights, researching and implementing ideas for their collections is fun and rewarding. However, there is a narrower creative field to navigate, and strict rules to meet. With Beverly Pills it’s all open seas – you sail out and go wherever the tide takes you. 

The brand doesn’t produce blanks or basics. There are no weekly releases or line sheets for retailers to pre-book. It’s all pure artistry, coming from the inspirations that Michael gets to create compelling visuals. Profits are not a concern here, with hoodies even being shipped to people who have donated $10 or more to a mental health organization and emailed them a receipt – all at the company’s own expense. 

Bringing Art to Black Lives Matter

Ignorance and hate have an adverse effect on an individual’s mental health. Michael knows this first hand, having been the target of derogatory remarks all his life. So naturally, he has channelled his energy through Beverly Pills to support the Black Lives Matter movement, joining concerted efforts aimed at eradicating the racial virus that permeates across society.   

For instance, Michael desired to create a particular visual using photos he came across on social media. He leveraged on his artistry, knowledge of manufacturing, plus resources in China, and partnered with photographer Kevin Mckeon to deliver a tracksuit masterpiece that contributes to the movement. Two creatives collaborating is no mean feat, but they pulled it off surprisingly fast due to the genuine intent of both parties.

Michael’s love and passion for the community drives him forward. Beverly Pills pushes to raise the social consciousness on the realities of racism and its effects. Profit is not a motive as this is Michael’s way of paying it forward. The company uses art to fight ignorance, the cultural biases it breeds, and the injustice that results – and this is core to the Black Lives Matter movement. The reward? Compliments from fellow brothers and sisters acknowledging his efforts in supporting the cause. 

Look out for new BLM pieces at BeverlyPills.com.

Related Posts

Iconic Aero Theatre on Montana Ave Has Reopened

July 1, 2021

July 1, 2021

American Cinematheque, the nonprofit cultural-arts and film-preservation group has reopened the doors of the Aero theatre on Montana Ave, learn...

In-Person Events Are Back with Summer Swing Nights: Jazzy Vocals plus Live Big Band – Now with Tap Dance, Swing Lessons, Vendors to Benefit Museum

June 11, 2021

June 11, 2021

Live, in-person entertainment is bringing out happy fans of all ages for Summer Swing Nights: Drive-In Edition. The concert fundraiser features the...

How to Heal the Soil and Why

May 11, 2021

May 11, 2021

By Andy Lopez We all know how important the vital role the soil plays in your plants’ health, trees, and...

Starting Each Day with Intention

April 8, 2021

April 8, 2021

We’re all on a journey of self-love and betterment. Sometimes when our lives get too hectic, and the day-to-day overwhelms...

You’re Not Going to Be SuperMom, and That’s Totally Fine

April 8, 2021

April 8, 2021

Getting the kids ready for school. Trying to sneak in time for a quick shower. Giving your husband a tired...

Getty Villa to Open in Coming Weeks

April 6, 2021

April 6, 2021

Villa to reopen later this month followed by the Getty Center By Sam Catanzaro Art lovers rejoice! The Getty is...

We-Drive Ins Opening New Location In Santa Monica

February 2, 2021

February 2, 2021

WE Drive-Ins has announced the opening of an exclusive premiere drive-in experience featuring all new release films, with their newest...

In the Palisades, It’s Okay to Make an Artistic Statement

January 5, 2021

January 5, 2021

Some parts of the world are not as open to artistic statements as others. That is true even in the...

Willy California Wants Men to Rethink Their Closet

September 15, 2020

September 15, 2020

Local clothing line reimagines athleisure By Toi Creel With ranges in styles for men’s clothing from suits and professional clothing...

What does it take to be the best? Edify TV gets educated about sports performance therapy.

January 3, 2020

January 3, 2020

Achieving peak performance is hard work. Reporter Juliet Lemar stopped by to talk with Dr. Dean at Dean’s Sports Therapy...

61st Annual Palisades Ho Ho Ho!

December 20, 2019

December 20, 2019

Holiday fun returns to the Palisades  By Chad Winthrop  On Sunday, December 15 the 61st Annual Pacific Palisades Community Ho...

Add Happy and Healthy to the Holidays with Chi Universe Yoga

November 28, 2019

November 28, 2019

The perfect wellness gift for families and friends By Staff Writer Add happy and healthy to the holidays with the Chi Universe Yoga Game...

Serving Homemade Meals With Chefs for Seniors

November 8, 2019

November 8, 2019

By Keldine Hull Chefs for Seniors offers a unique and tailored dining experience for senior citizens in the comfort of...

Horror Movies Filmed in Pacific Palisades

October 28, 2019

October 28, 2019

By Keldine Hull Approximately 24,000 people reside in Pacific Palisades, an idyllic community known for its breathtaking ocean views and...

Meet Pearl Dragon

September 26, 2019

September 26, 2019

For the past ten years we have been committed to providing our community with the freshest, highest quality products available....