City Planning Overrules the Pacific Palisades Design Review Board’s Decision and Approves Hydration Room

15278 Antioch Street proposal approved despite community pushback

City officials have been the green light for the Hydration Room to move into the Palisades despite community pushback. 

After the Pacific Palisades Design Board nixed the application of a potential Palisades location of The Hydration Room, The Los Angeles Department of City Planning has decided to approve the chain’s proposed location at 15278 Antioch Street as reported by the Palisades Post. The DRB met more than once to review the application and their ruling against the business location was unanimously approved in September. 

The Board’s ruling said, “The DRB does not feel that the proposed business enhances or protects the community-oriented uses, or preserves the quality of the existing residential area. It does not promote the general welfare of the community and is inconsistent with the purpose, objectives and standards set forth in the Specific Plan. The proposed business is inappropriate for the site, surroundings and environmental setting. Located across a narrow street, adjacent to a community park, the Village Green, the proposed business is not compatible and consistent with the general character of the community as stated in the Pacific Palisades Specific Plan.” The DRB also asked The Hydration Room to consider eliminating “IV and Injection Therapy” from the store’s signage and revise plans to obstruct the public’s view of the business by erecting full-height wall partitions and the use of window tinting. The feeling among the DRB members was that the business would be more appropriate in a building of medical suites or a medical clinic. The members of the Board became concerned when no attempts to address their stated issues with design revision. 

The Department of City Planning’s Director stated the opposite, namely that the ways section did not apply in this case “because the project is limited to a change of use of a retail to medical office use, exterior improvements and a 23 square-foot sign.” Furthermore, the ruling said that the building has no unified color palette and each tenant uses their own color scheme, but that the plan for The Hydration Room states that the body of the building will have a light grey color and a darker grey canopy that doesn’t clash with the nearest tenants color scheme and blue sign. 

This ruling also stated that “No new building materials are proposed that will not complement the existing building or other existing buildings within the general area. Therefore, the project complies with … the Specific Plan. The proposed project will include a new metal canopy … [which] will provide … partial shade for the pedestrians below consistent with the nearby commercial properties and general character of the Pacific Palisades area.”

With the ruling, The Hydration Room is asked to submit an updated and finalized plan to the Department of City Planning for a final review and approval.

DRB Chair Donna Vaccarino was quoted by the Palisades Post and said, “I’m just profoundly disappointed in the city, not working with us, not asking for further clarification, or not … [letting] it go to a broader hearing so more people can be involved,” 

“They don’t have the best interest of the community at heart. I don’t know who they’re representing here but it’s not the Palisades.”

Related Posts

(Video) Join a Rock Band This Summer With School of Rock Camps

May 30, 2024

May 30, 2024

SOR Has Venice and West L.A. Locations @palisadesnews Join a rock band this summer at School of Rock #schoolofrock #rocknroll...

Lane Closures Expected on PCH Amid Lane Realignment Construction

May 29, 2024

May 29, 2024

Caltrans Closed the Right Lane for Safety After the “Tramonto Slide” Which Took Place in February By Zach Armstrong Since...

The Night Market is Returning to The Bungalow This Summer

May 29, 2024

May 29, 2024

Confirmed Vendors Include Tacos 1986, the Boiling Crab, Steamin’ Burger, House of Empanadas, Urbn Pizza, and Others The Night Market...

City Halts Use of Herbicide at Potrero Canyon Park

May 28, 2024

May 28, 2024

In a Letter to L.A. City Council, PPCC President Maryam Zar Expressed That Environmental and Health Warnings Were Ignored By...

Murder Charge Added in Venice Canals Assault Case After Victim’s Death

May 28, 2024

May 28, 2024

Anthony Jones Now Faces Life Sentence Without Possibility of Parole  Los Angeles County District Attorney George Gascón announced today that...

Main Street Pottery Shop Reprimands Staff for Dumping Glaze in Storm Drain

May 28, 2024

May 28, 2024

The business also stated staff members will undergo training on how to properly dispose of glaze  By Zach Armstrong Color...

Deceased Canal Attack Victim Planned on Moving to Venice, GoFundMe for Memorial Aims to Raise $150K

May 28, 2024

May 28, 2024

Venice Was Her Favorite Part of the U.S., according to the post By Zach Armstrong A GoFundMe for the memorial,...

Check Out Local Library Events and Upcoming Programs Going Into June

May 27, 2024

May 27, 2024

Brentwood, Palisades, and West Los Angeles Libaries Schedules Included As the school year draws to a close, the Brentwood Library...

PPDC Organizes Visit to Maurice Sendak Exhibit at Skirball

May 27, 2024

May 27, 2024

This tour will take place if there are 20 or more RSVPs, according to an event post. Tickets include admission...

Woman Charged After High-Speed Pursuit, Multi-Vehicle Crash on 405 Freeway

May 24, 2024

May 24, 2024

Preliminary hearing set for June 20, Suspect Faces Multiple Charges Los Angeles County District Attorney George Gascón announced that a...

TripAdvisor Ranked This Santa Monica Hotel #1 in America

May 23, 2024

May 23, 2024

The Ranking Honored the Highest Level of Excellence in Travel, Recognizing Those Who Receive a High Volume of Exceptional Review...

(Photo Gallery) Recap of 45th Annual Venice Family Clinic Art Walk

May 23, 2024

May 23, 2024

The Art Walk + Auction, Created in 1979 by Local Volunteers and Artists, Aimed to Prevent the Clinic’s Closure, Fostering...

Report: Judge Requests More Briefing on Bel-Air Bay Club Repair Dispute

May 23, 2024

May 23, 2024

The Bel-Air Bay Club Argues That Proposed Repairs Are Exempt From Requiring a Permit According to a report from City...

SMMUSD Seeks Middle School Athletic Coaches

May 23, 2024

May 23, 2024

Positions Are Available for Flag Football, Girls’ Volleyball, Cross Country, Basketball, Esports, Track and Field, Soccer, Spring Volleyball and Lacrosse...