Palisades Skate Shop Featured in Grammy Commercial After Wildfire Loss

In December, the shop marked its 25th anniversary with a celebration featuring live music and reflections on its history

A beloved Pacific Palisades skate shop was in the national spotlight during the 2025 Grammy Awards after being selected for a special commercial promoting local businesses affected by recent wildfires.

Paliskates, the longest-running female-owned skate shop in the country, was among a handful of Los Angeles businesses given airtime as part of the Recording Academy’s effort to support small companies devastated by the fires. The shop’s flagship location, which had been a fixture in the community since 1999, was destroyed in the disaster.

In the commercial, singer Avril Lavigne made a surprise appearance, announcing her role as Paliskates’ new model. “You guys can go to paliskates.net to support this amazing small business and the skater boys and skater girls,” Lavigne said. Other voices in the ad spoke to the store’s legacy, calling it “more than a place to grab cool gear” and describing it as a second home for generations of skateboarders.

Paliskates was founded by Erica Simpson, who made history as the only woman to own a skate shop in the U.S. The store became a central hub for the local skate and surf community, offering not just gear but a space for connection and culture.

After the fire, the business turned to social media for support. “Like so many, we are asking for help during this devastating time. As you may know, our store burned last week, and we lost everything,” the company wrote in an Instagram post.

Despite the loss, Paliskates has continued to operate online and remains a vital part of the skating community. In December, the shop marked its 25th anniversary with a celebration featuring live music and reflections on its history.

in News, Upbeat
Related Posts

Flour Pizzeria & Cafe to Bring Brooklyn-Style Pizza to Brentwood This Week

February 12, 2025

February 12, 2025

Family-Owned Favorite from the Palisades to Open on San Vicente  Flour Pizzeria & Cafe, a restaurant from Pacific Palisades run...

Tai Chain to Donate Santa Monica Grand Opening Proceeds to Wildfire-Affected Restaurants

February 12, 2025

February 12, 2025

The restaurant’s U.S. presence began in Arcadia, Calif., in 2000, and has since expanded to 17 locations  Din Tai Fung,...

Santa Monica Hotel Event Space Offers Affordability, Accessibility

February 12, 2025

February 12, 2025

Elevate Your Events with Versatile Venues and Exceptional Service Coastal stays and eclectic event spaces don’t have to be expensive....

New Map Tracks Palisades Cleanup Progress, Identifies Phase 1 and Phase 2 Areas

February 12, 2025

February 12, 2025

New interactive map helps residents track debris removal progress as officials emphasize unprecedented cleanup speed A newly released interactive map...

(Video) The Willows Students Bring a 50-Foot Dragon to Life Through Art and Teamwork

February 12, 2025

February 12, 2025

Kristy Acero, The Willows DK-4th Grade Art teacher, led her students in a large-scale, collaborative project, with each grade creating...

Man Sues Famous Marina del Rey Bar for Alleged Assault

February 12, 2025

February 12, 2025

The plaintiff is seeking compensatory and punitive damages By Zach Armstrong A patron has sued Brennan’s Pub in Marina del...

Phase 2 Debris Removal Underway in Palisades, Officials Tout Historic Recovery Speed

February 11, 2025

February 11, 2025

Residents Urged to Submit ROE Forms as Crews Accelerate Debris Removal Efforts Crews have begun Phase 2 of debris removal...

One of Palisades’ First Black Homeowners Seeks Support After Fire Destroys Home

February 11, 2025

February 11, 2025

Now displaced, she faces uncertainty in finding stable housing Nearly $42,000 has been raised for Louvenia Jenkins, a 97-year-old woman...

 (Video) Beaten Dead Body Found on Santa Monica Shore

February 11, 2025

February 11, 2025

The Victim Was Pronounced Dead at the Scene The Victim Was Pronounced Dead at the Scene. pic.twitter.com/7lIkEpwvRa — Palisades News...

How Much Have Palisades Property Values Slipped After the Fire?

February 11, 2025

February 11, 2025

Property prices drop as sellers and buyers remain at odds in post-fire market Property values in Pacific Palisades have taken...

Worker Relief Fund Launched for Those Impacted by Palisades Fire

February 10, 2025

February 10, 2025

In addition to direct relief, the county is seeking donations for the fund Los Angeles County has launched the LA...

Venice Beach Church Goes on Market for $9.75M

February 10, 2025

February 10, 2025

The property also includes seven bathrooms, one of which has a shower, and is equipped with security cameras A 0.34-acre...

Palisades Symphony to Host Benefit Concert to Support Displaced Musicians

February 10, 2025

February 10, 2025

Several members of the Palisades Symphony lost their homes in the fires, making this concert a deeply personal effort The...

Burned Palisades Lot Sells for Nearly $1M: REPORT

February 10, 2025

February 10, 2025

Aerial images show the property was among several homes in the neighborhood destroyed by the fire A vacant lot in...

What about are you protected from future wildfires?

February 9, 2025

February 9, 2025

Our hearts go out to all those impacted by the recent wildfires and Santa Ana windstorms in Southern California. We...