Chipotle Launches “Farmesa” in Santa Monica as a Test Kitchen for Innovation

Farmessa will soft open at Third Street Promenade’s Kitchen United Mix this month

By Dolores Quintana

Farmesa is a new brand and California-inspired fresh eatery concept from Chipotle. Much like regular Chipotle Mexican Grill restaurants, guests will be able to customize their orders with choices of protein, greens, vegetables and grains. Farmesa will first soft open in partnership with Kitchen United Mix location on the Third Street Promenade in Santa Monica, at 1315 3rd Street, with a smaller menu and shorter hours until they officially open in March. 

The restaurant will serve meals in bowls and each bowl will come with your choice of one protein, greens, or a grain option, and two side dishes. The bowls will also come with a choice of five different sauces and a topping to finish off the dish. Some of the meals that Farmesa has planned when the restaurant is fully open include Classic Santa Maria-style Grilled Tri-Tip Steak, Everything Spice-Crusted Ora King Salmon, Whipped Potatoes, Golden Beets, Sprouted Cauliflower, and Sweet Potato Chips. The bowls will be priced between $11.95 to $16.95 each. 

Customers can purchase Farmesa’s food through the kitchenunited.com/santamonica, Kitchen United Mix’s onsite kiosks or through delivery apps like Doordash

This new concept will function as a test kitchen of sorts for Chipotle and be a place for the chain and its cooks to work and learn more about how to innovate within the overall Chipotle concept. Farmesa could also serve as a potential incubator for the future of Chipotle. 

Brian Niccol, Chairman, and Chief Executive Officer said, in a written statement, “One of our strategic objectives is to create or invest in emerging culinary spaces and restaurant concepts that fit within Chipotle’s food with integrity mission and make fresh food daily. Our New Ventures team, which was created in 2022, developed a unique restaurant concept that uses classic culinary techniques with flavorful ingredients in a fast casual setting that we’re excited to test and learn on before we determine a broader rollout strategy.”

Farmesa was created with the collaboration of James Beard Award-winning Chef Nate Appleman who is the Director of Culinary Innovation at Farmesa. Appleman has been contributing to the innovation of the menu at Chipotle since the mid-2000s. 

Additionally, the beverages at Farmesa will come courtesy of Tractor Beverage Co. These drinks are 100% Certified Organic, Non-GMO and All-Natural. Customers will also have the option of purchasing still or sparking bottled water. 

Nate Lawton, Vice President of New Ventures at Chipotle said, via a press release, “Launching Farmesa in the Kitchen United Mix food hall in Santa Monica and partnering with third-party partners for pickup or delivery will allow us to reach a large number of consumers, learn quickly, and evolve our concept and menu so that we can deliver on our goals before expanding,” said. “We believe there’s an opportunity to serve premium, craveable food every day and we’re eager to bring this new concept to life.”

Related Posts

Instagram Executive Puts Spanish-Style Venice Home on the Market

March 4, 2024

March 4, 2024

Nestled in the heart of the East of Lincoln neighborhood, the bungalow includes coved ceilings According to a report by...

Seven-Bedroom Beachfront Home Lists for $12.5M

March 4, 2024

March 4, 2024

Built in 1929, Amenities Include a Sparkling Pool, Home Theater and Elevator  This beachfront residence, boasting panoramic views from Palos...

El Medio Bluffs Home With Canyon and Ocean Views Lists for $3.4M

March 3, 2024

March 3, 2024

The 4-bedroom, 3-bathroom house is distinguished by a central skylight Situated in the El Medio Bluffs of Pacific Palisades, this...

Construction Alert: Topanga Canyon Boulevard Faces Nightly Closures Starting March 4

March 1, 2024

March 1, 2024

Caltrans Announces 18-Mile Project Spanning Chatsworth to PCH Commuters in the Los Angeles area should prepare for significant delays as...

Security Officers Being Deployed at Big Blue Bus Stations and Routes

March 1, 2024

March 1, 2024

The Guards will be provided by a firm with other security contracts with the city of Santa Monica  By Zach...

Boys & Girls Club of Malibu Award $2.5K Scholarship to Local Teen

February 29, 2024

February 29, 2024

The Malibu Local, 17, Earned the “Youth of the Year” Award On Feb. 24, the Boys & Girls Club of...

Upcoming Ice Cream Shop on Montana Ave. Will Serve Multitude of Vegan Flavors

February 29, 2024

February 29, 2024

The Company Has Come a Long Way Since Its Humble Beginnings as a New York City Food Truck By Zach...

This is Warehouse Restaurant’s Happy Hour Menu

February 29, 2024

February 29, 2024

Its Outdoor Happy Hour Takes Place on the “Pond” By Zach Armstrong Since 1969, the Warehouse Restaurant in Marina del...

“St. Patrick’s Dinner Dance” Coming to American Legion Palisades Post

February 28, 2024

February 28, 2024

Registration Runs Through March 6 By Zach Armstrong American Legion Palisades Post 283 invites those of all ages to celebrate...

SMMUSD Appoints New Asst. Superintendent of Education Services

February 28, 2024

February 28, 2024

Dr. Williamson Will Assume Her Role on March 8, Bringing 17 Years of Education Experience In a special board meeting...

Beginner Photography Course Emphasizing Smartphone Techniques Happening Today in Malibu

February 27, 2024

February 27, 2024

Explore photography concepts and practices, covering equipment usage, aesthetic principles and more Explore photography concepts and practices, covering equipment usage,...

These Luxury Fashion Collections at Palisades Village are Ending This Week

February 27, 2024

February 27, 2024

High-End French and American Brands are Ending These Seasonal Selections By Zach Armstrong Thursday Feb. 29 will be the last...

Downtown Wellness Center Bridges Gap Between Psychedelics and Meditation

February 27, 2024

February 27, 2024

The Center Has Partnered With Local Agencies and Gave Free Sessions to Around 500 Veterans in Two Years By Zach...

Iconic Venice Beach Sculpture and Landmark to be Removed, Returned to Artist’s Property

February 27, 2024

February 27, 2024

Since the Money, Effort or Desire to Purchase the Piece Appears to Not Be There, the Artist Wants It Back...

Repaired Pacific Coast Highway Section Reopens After Nightly Closures

February 26, 2024

February 26, 2024

All lanes in both directions from Sycamore Canyon Rd. to Las Posas Rd. in Ventura County underwent closures A six-mile...