Restaurants Rally Community to Help Support Staff After Devastating Fire

Reel Inn Surpasses Goal, Vittorios and Rocco’s Make Progress in Fundraising Efforts

Amid the aftermath of the Pacific Palisades wildfire, three local restaurants are turning to crowdfunding to support their staff, while the latest update from CalFire indicates the fire is now 96% contained, affecting 23,448 acres in Los Angeles County.

Reel Inn Malibu has exceeded its fundraising expectations, pulling in over $191,000 against an initial goal of $185,000. This campaign, aimed at providing financial support for staff for at least three months, reflects the community’s strong support for the restaurant, which has been a local staple for 36 years before it was destroyed. The owners have increased their goal to extend further assistance, showing gratitude for the community’s response.

Vittorios Restaurant, with a history dating back to 1984, is currently at 61% of its $50,000 target, having raised $30,370. The funds are intended to help the 16 families who relied on the restaurant for their livelihood, now left without a workplace due to the fire. The campaign seeks to cover immediate needs and aid in potential rebuilding efforts.

Rocco’s Palisades, after 45 years of service, is 46% towards its $100,000 goal, having collected $46,368. The fundraiser aims to secure wages for employees and find a temporary kitchen for their catering service while they navigate the recovery process. This effort underscores the community’s commitment to seeing these long-standing businesses and their staff recover.

As these establishments work towards their financial goals, the broader recovery from the Palisades Fire continues under the supervision of Cal OES. The fire, which started on January 7, has led to significant structural damage, with 1,017 structures damaged and 6,837 destroyed. Evacuation orders have been lifted in many areas, with access now limited to residents only, and contractors are permitted for assessment work.

The aforementioned GoFundMes can be found at:

https://www.gofundme.com/f/ReelInnMalibuFireRecovery

https://www.gofundme.com/f/roccos-palisades-fire-recovery-fund?cdn-cache=0

https://www.gofundme.com/f/help-vittorios-employees-after-fire-tragedy

in Hard, News
Related Posts

Santa Monica Man Arrested for Allegedly Exporting Electronics to Iran

July 15, 2025

July 15, 2025

Ostovari, identified as the CEO of a Tehran-based engineering firm, allegedly orchestrated the scheme since 2018  A 66-year-old Santa Monica...

California Hits Two-Thirds Clean Energy Milestone

July 15, 2025

July 15, 2025

This year, clean energy has powered the state for an average of seven hours daily, with over 90% of days...

ICE Raids Disrupt Labor in Fire Recovery Efforts: REPORT

July 14, 2025

July 14, 2025

Immigrants, comprising about 75% of Los Angeles County’s construction workforce with nearly half undocumented, per a Bay Area Council analysis,...

Nonprofit Formed by Palisades High Alumni to Host Benefit Concert for Fire Recovery

July 14, 2025

July 14, 2025

All proceeds will support relief for the Hildebrand family, Palisades High School’s booster club and Palisades Dolphin Strong The Pacific...

Santa Monica Assault Suspect Faces Multiple Charges, Authorities Seek Additional Victims

July 14, 2025

July 14, 2025

Marbra allegedly assaulted a 52-year-old woman on the Strand in Santa Monica, facing a felony count of assault with intent...

Elvis’ TV Legacy in Beverly Hills to be Explored in Upcoming Event

July 14, 2025

July 14, 2025

The session will feature rare clips from the Paley Archive, including Presley’s debut TV appearance, his 1968 Comeback Special, performances...

Veterans Tech Group to Launch Los Angeles Chapter with Networking Event

July 14, 2025

July 14, 2025

Founded in San Francisco, VetsInTech operates 20 chapters nationwide and claims more than 60,000 veterans VetsInTech, a national nonprofit that...

County Launches Campaign to Boost Fire-Hit Small Businesses

July 13, 2025

July 13, 2025

Affected businesses can register for promotional support and resources, while residents are urged to take a Shop Local Pledge and...

One-Acre Riviera Lot Listed for $7.25M After Fire Loss

July 13, 2025

July 13, 2025

The site includes completed Phase I and II plans featuring an accessory dwelling unit, infinity pool, sauna/gym, and sport court...

Sen. Ben Allen Highlights Challenges, Economic Gains for LA28 Olympics

July 12, 2025

July 12, 2025

The remarks came during the first informational hearing of the Senate’s Special Committee on International Sporting Events State Sen. Ben...

Downtown Santa Monica CEO Andrew Thomas to Step Down

July 12, 2025

July 12, 2025

Thomas, who rejoined DTSM, Inc. in 2022, oversaw the introduction of a private security program, expanded homeless outreach, and boosted...

Mayor Bass Issues Directive to Protect Immigrant Communities

July 12, 2025

July 12, 2025

The order expands access to city resources for affected families and requests records from ICE, including details on arrests Mayor...

USC Initiative Seeks Fire Recovery Stories from LA County Residents

July 11, 2025

July 11, 2025

Two community listening sessions are planned: one on July 19 from 9 a.m. to 1 p.m. at KCRW Headquarters in...

County Supervisors Move to Preserve Measure J Amid Charter Error

July 11, 2025

July 11, 2025

Measure J mandates that at least 10% of the county’s locally generated, unrestricted funds be allocated to community investments like...

Pepperdine Announces 2025-2026 Arts Season with Diverse Lineup

July 11, 2025

July 11, 2025

The lineup includes a mix of dance, music, theater, and art exhibitions across the Malibu campus Pepperdine University’s Lisa Smith...