The Londoner By Anthony Morrison Thriving During A Pandemic

While many businesses have closed due to pressures from the COVID-19 pandemic, The Londoner by Anthony Morrison, South Bay’s only LGBTQ owned premier open-[h]air salon in Hermosa Beach has gone from surviving to thriving. 

Owner and Creative Director Anthony Morrison opened the luxury hair salon on Sept.1st 2018.  

Anthony Morrison & Bradley Davis

The name “The Londoner”, inspired by Morrison’s home town and heritage, has added  “a breath of fresh [h]air” and an element of elegance and sophistication to Aviation Blvd while serving the Hermosa Beach community. 

Having wanted to work in the hair industry since the age of 8 and with years of experience, owning and working in salons throughout Manhattan Beach and Beverly Hills, Morrison desired a space that spoke to him. When he found the quaint space with a beautiful patio that reminded him of home he knew that this was where he needed to be. 

With 11 other hair salons nearby, Morrison knew he had to find a way to set his salon apart. Being from London, Morrison knew he wanted to infuse his English heritage into the business with “elegance included”.

When asked what separates The Londoner apart from other salons Morrison said, 

“We are dedicated to creating the ultimate experience for our guests. We do everything we can to make them feel like they are walking into a Four Seasons Hotel. My staff are all trained the same so they know what they need to do and we work as a team. We even send some guests flowers and hand deliver them to their homes and send both holiday and birthday cards. We want our guests to always feel appreciated.” This includes serving guests high tea.

Being one of very few black LGBTQ+ business owners in the South Bay, Morrison feels the requirement to succeed. 

“The pressure has been immense” he admitted.  “To run a business, support my staff and represent myself in the best way. It takes a lot. I don’t shy away from being gay. Everyone knows. I’m even engaged to a wonderful guy. I want kids growing up in this area to have a role model.” 

When the pandemic started The Londoner, like many businesses, was forced to shut its doors between March and June. Despite this setback Morrison was determined to keep his business afloat. Going into the office every day to reach out to staff and guests to keep them engaged and to assure them that they are in this together. 

Morrison found a creative way to pivot and adapt to the new COVID restrictions by moving his indoor salon outside to the patio space where it has thrived. While many businesses have been forced to cut staff, The Londoner has more than doubled their team since the pandemic began. 

“In terms of how we have adapted, it could have been a lot worse,” Morrison said referring to the pandemic. “We are extremely grateful for our outdoor space. Bradley and I have been hiring since COVID and we are still hiring.” 

Morrison’s business partner and Managing Director Bradley Davis worked in multiple different industries prior to teaming up with Anthony. It was important to him and the team to make The Londoner a “green business”. 

Davis worked with Morrison and Salon Manager Cassie Burdge to make sure all the products used and sold at the salon do not contain chemicals or any other ingredients that would be harmful to the environment. “Actions speak louder than words,” says Davis. “We put our money where our mouth is for our guests and for the environment.”

As of Dec. 16th, after working with Hermosa Beach city officials, The Londoner by Anthony Morrison is now officially certified as a Green Business and has become the newest member of The California Green Business Network. 

Morrison and Davis are not only environmentally conscious they have also made it a point to look out for other businesses in their community as well. 

When neighboring gay owned restaurant, Ocean Diner, was forced to close due to COVID Morrison and Davis set up a GoFundMe page which has since raised over $7,000 to help the restaurant support their staff. 

As a member of the LGBTQ+ community Morrison hopes to get The Londoner more involved with LGBTQ+ organizations and charities throughout 2021 and beyond. 

Both Morrison and Davis are members of the city of Hermosa Beach Economic Development Stakeholders Advisory Working Group where they work side-by-side with other local business owners and city officials to continue improving the relationships and communications between small businesses, the city and its residents. 

Related Posts

Sci Fi Museum’s Lease Gets Terminated at Former Sears Building

June 21, 2024

June 21, 2024

The News Comes as a Slew of Controversies Surround the Museum and Its Founder By Zach Armstrong Amid tumultuous setbacks and...

(Video) Sport Fishing and Whale Watching on the Pacific Offered by MDR Sportfishing

June 20, 2024

June 20, 2024

Located Out of Marina del Rey, More Information Can Be Found at mdrsf.com @palisadesnews Operating out of Marina del Rey,...

This Palisadian Will Be the Youngest Ever U.S. Olympian in Beach Volleyball

June 20, 2024

June 20, 2024

Miles Partain, 22, Is One of Several Olympians That Came Out of Pali High By Zach Armstrong Palisadian talent will...

Pride-Colored Towers Vandalized During Pride Month for Two Straight Years in Palisades

June 20, 2024

June 20, 2024

L.A. County Supervisor Lindsey Horvath Stated That the Graffiti Will Be Removed By Zach Armstrong For two consecutive years, pride-colored...

Woman Assaulted with Skateboard on Venice Boardwalk

June 20, 2024

June 20, 2024

The Victim Was Identified as a 40-Year-Old-Female By Zach Armstrong LAPD arrested a man who assaulted a woman with a skateboard...

Judge Blocks Barrington Plaza Evictions, Citing Legal Violations

June 20, 2024

June 20, 2024

Owner Douglas Emmett Inc. Sought to Evict Nearly 600 Tenants Last Year, Citing Safety Upgrades The eviction of hundreds of...

Brentwood, Palisades, West LA Libraries Closures for Juneteenth

June 18, 2024

June 18, 2024

Upcoming Program and Event Schedules for The Week  Brentwood Library Schedule: We are celebrating Juneteenth this Wednesday, June 19! The...

Yoga Gurus Sentenced for Defrauding Malibu Doctor

June 18, 2024

June 18, 2024

Dr. Sawusch Had a Successful Medical Practice in Pacific Palisades and Amassed Significant Wealth Through Investments A federal judge sentenced...

Texas Man Sentenced to 33 Months for Threatening U.S. Rep. Maxine Waters

June 18, 2024

June 18, 2024

Gaherty Targeted the Congresswoman With Racist and Violent Threats  A Texas man was sentenced to 33 months in federal prison...

Tech Entrepreneur and Developer Company Buy Promenade Shops for $103M: Report

June 18, 2024

June 18, 2024

Acquisitions Include 1202, 1222, 1225, 1232, 1339, and 1344 Third Street Promenade Federal Realty Investment Trust has sold eight parcels...

ATAM to Host Content Creation Camp for Kids

June 17, 2024

June 17, 2024

All Ages Welcome, Popular Among Ages 7-12, With Offerings for Ages 4.5 ATAM is hosting a Content Creation and Editing...

Slain Jameson’s Pub Manager Described as a “Provider and Father Figure” by Loved Ones

June 17, 2024

June 17, 2024

His Last Days Were Spent Taking His Niece and Nephew Out for Ice Cream By Zach Armstrong  Family members, friends...

Michelin-Starred Chef James Kent Passes Away, Saga Hospitality Group Announces

June 16, 2024

June 16, 2024

Chef Kent Is Remembered for His Culinary Excellence and Charity Work The Saga Hospitality Group announced the death of Michelin-starred...

Brand New, Six-Bed Palisades Mansion Hits Market at $34M

June 16, 2024

June 16, 2024

The lower level boasts a bar, lounge, wine tasting room, home theater, and a full spa with a gym A...

Marina del Rey Sportfishing: A Great Day on the Water

June 14, 2024

June 14, 2024

Fishing is a pastime like no other. You can experience the nostalgia of that pastime in real time at Marina...