Video Shows Local Store Manager Berating Alleged Shoplifter

Businesses Located Along the Retail-Heavy Avenue Have Been the Target of Several Robberies in the Past Year

By Zach Armstrong

A now-viral video shows a local store manager breaking into a furious rage at a suspected shoplifter.

The footage captures the moment that Amber Jolly, a store manager at Gramercy Boutique located at the intersection of 14th Street and Montana Avenue, confronted an individual who alleged shoplifting a tote bag full of clothes. In the video, Jolly can be heard screaming “You give me my jacket right now!” and “Don’t steal from my f—g store!” at the alleged thief. 

“What compelled me is that I know the owner works very hard to keep this business open.” Jolly said in an interview with local news station KCAL News. “Businesses are closing left and right because of all this looting going on. The system’s broken. Nothing is being done about it.”

According to KCAL, SMPD did not immediately confirm a police report was issued over the incident and that the store’s owner told Jolly her confrontational behavior was not necessary. 

Businesses located along the retail-heavy Montana Avenue in Santa Monica have been the target of several robberies in the past year. 

In September of 2023, weeks before a suspect pointed a firearm at employees and robbed the First Citizens Bank location on the tree-lined street, three dining spots on Montana Ave. were broken into by suspects described as wearing ski masks and fleeing in a dark-colored sedan. The thieves smashed windows of all three locations, which included those of frozen yogurt franchise Pinkberry and coffeehouse Bardonna, while vegan restaurant Margo’s was also robbed of several thousand dollars in cash.

The video can be watched at https://www.youtube.com/watch?v=GCFkmB9UzNc.

in Hard, News
Related Posts

Venice Art Exhibit Raises $40K for Fire-Affected Artists, Gallery Continuing

February 19, 2025

February 19, 2025

Proceeds from artwork sales will go to the Grief and Hope Fund The independent Venice gallery ARCANE Space is rallying...

First Palisades Property Clears Wildfire Debris Ahead of Schedule, Mayor Announces

February 18, 2025

February 18, 2025

Officials have touted the cleanup effort as the fastest of its kind in California history The first property in the...

L.A. County Approves Eviction Protections for Fire-Affected Business Owners and Workers

February 18, 2025

February 18, 2025

New policy grants six-month relief to tenants and small business owners impacted by January fires, with $10 million in rental...

Recovery Center Opens in West LA to Streamline Rebuilding Efforts

February 18, 2025

February 18, 2025

The hubs bring together representatives from multiple city departments, including Building and Safety, City Planning, and the Department of Water...

Inglewood Man Arrested in January Homicide in Santa Monica

February 18, 2025

February 18, 2025

Month-Long Investigation Leads to Arrest A suspect has been arrested in connection with a fatal shooting that occurred last month...

American Legion Post 283 Opens Disaster Recovery Center

February 17, 2025

February 17, 2025

The center is staffed by veterans who have been active in the burn zone The American Legion Post 283 has...

Palisades Athletic Community Seek to Rebuild Programs, Fundraise for New Equipment

February 17, 2025

February 17, 2025

Local teams and organizations have launched fundraising efforts to help restore normalcy for affected players and ensure they can return...

(Video) Enjoy Beach Proximity and Prime Amenities at Ocean View Hotel

February 17, 2025

February 17, 2025

For More Info, Go To Oceanviewsantamonica.com For More Info, Go To https://t.co/1RJBAOG3rO pic.twitter.com/1KlN8OZQeO — Palisades News (@PalisadesNewsLA) February 17, 2025

10-Unit Mar Vista Apartment Building Hits Market at $3M

February 17, 2025

February 17, 2025

Built in 1954, the multi-family complex has an average size of 713 square feet per unit A 10-unit apartment building...

County Launches Opt-Out Permit for Fire Debris Removal

February 16, 2025

February 16, 2025

The permit allows homeowners and business owners to oversee their own cleanup efforts Los Angeles County has introduced an Opt-Out...

Hardware Store Reopens Palisades Location After Wildfire Closure

February 16, 2025

February 16, 2025

Following weeks of repairs and restocking, this store is once again serving the community Anawalt Lumber has reopened its Pacific...

Black History Greens Festival to Celebrate Community Legacy of Virginia Avenue Park

February 14, 2025

February 14, 2025

The free community event is part of Santa Monica’s Black History Month celebrations, with the 2025 theme, “Roots and Reflections:...

Executive Order Suspends Environmental Regulations for Wildfire Rebuilding

February 13, 2025

February 13, 2025

Regulatory Relief Aims to Accelerate Wildfire Recovery in Los Angeles and Ventura Counties Governor Gavin Newsom has issued an executive...

Country Club Donates $1M for Palisades Recovery

February 13, 2025

February 13, 2025

The club has encouraged members and partners to contribute to an established fund The Riviera Country Club has pledged $1...

Flour Pizzeria & Cafe to Bring Brooklyn-Style Pizza to Brentwood This Week

February 12, 2025

February 12, 2025

Family-Owned Favorite from the Palisades to Open on San Vicente  Flour Pizzeria & Cafe, a restaurant from Pacific Palisades run...